[Jewelry making - Article 00208] - Re: [Orchid] Advertise in the DJS book

[Beth Rosengard]

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    Hi Lisa,  I've advertised in the DJS three times beginning in 1995,
    its inaugural year, and then skipping a year or two between the next
    two tries. The 1995 issue brought me one sale, a couple of inquiries
    and a couple of nice consignment accounts.  The next two times were
    less productive and I haven't decided if I'll do it again.  My work
    is one-of-a-kind, fairly high end, uses lots of unusual stones and
    certainly would not be described as mass appeal.  Whether your work
    is similar to mine or not, your experience could be entirely
    different.  There are several high end, designer jewelers who
    advertise in DJS every year so it must at least be working
    consistently well for them.  You'll never know if you don't try and
    it's a quality publication that people tend to keep around for years.
     If you do decide to go ahead, be sure you have great photos!  Good
    luck. 

Beth
 

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