[Jewelry making - Article 00223] - Re: [Orchid] [Biztalk] Success in business

[LSHancock]

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    Daniel makes some good points in his post.  I have had a couple of
    really poor years in terms of sales since I began to produce my own
    line and sell it at retail craft shows.  However, my analysis a
    couple of years ago, was that 

    the economy's performance was much of the reason for poor sales, not
    overpricing.  It seemed to me, at the time, that I would have had to
    radically lower my prices or else make items that sold for a lot
    less.  

    I was determined to keep prices stable rather than lower them to
    make short term sales knowing that when things picked up I would be
    faced with having t o raise the prices again in order to keep supply
    and demand in check. 

    Yes, I had to make up for lost sales by doing more custom and trade
    work and 

    making new product, but it is now paying off.  Sales are steadily
    increasing 

    in the higher end areas (over $2,500.00) and the higher markups are
    providin g more breathing room, making it easier to transition from
    custom to manufacturing. 

    Customers who have seen my work now for going on three years are
    familiar with my prices and comfortable with them.  I don't have to
    face the prospect 

    of shocking them with higher prices and I am slowly removing the
    lower end items from my line. 

    I have wondered if perhaps Gerry was facing the same thing.  Perhaps
    things would have picked up anyway if he had kept his pricing as it
    was or made les s radical changes.  The last couple of years have not
    been friendly to a broad 

    sector of the US jewelry market.  Let's hope things keep getting
    better. 

Larry 

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