[Jewelry making - Article 00958] - Re: [Orchid] Red Emerald

[Rick Martin]

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    Hey, that's great!  Following that logic, I can sell all my heliodor
    as yellow emerald, my morganite as pink emerald, my goshenite as
    white emerald, and my aquamarine as blue-green emerald.  That ought
    to increase their marketability a lot.  But it will totally confuse
    one of the TV shopping channels that's already selling goshenite as
    "white aqua."  Maybe they can change their pitch name to "white aqua
    emerald."  The red variety of beryl, by the way, is bixbite. 

    Seriously, I think you raise an important point.  Who should be in
    charge of naming gems?  The mineralogists have ruled with an iron
    fist.  We have them to thank for such clinkers as chrome diopside. 
    Who in bloody hell can romance a stone with that name or some of the
    other polysyllabic monickers attached to attractive stones?  "Yes,
    Ma'am, your skin tone is perfect for a lovely clinohumite...or
    perhaps a ravishing jeremjevite."  Yeah, sure. To avoid that dilemma,
    gem sellers have invented trade names like "red emerald" which can be
    just as confusing as the mineral names.  In fact I think we're losing
    all meaning with names like "white aqua" and "pink tanzanite" being
    advertised to the public. 

Rick Martin
MARTIN DESIGNS 

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