[Jewelry making - Article 00032] - Re: [Orchid] Tucson 2002 "Wholesale" did not exist.

[JoAnna Kelleher]

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    Our results for the GLDA Show are mixed. We only did $1500 in sales,
    which pays for only half the cost of the booth itself. However, its
    about $1500 better than we did at the GLDA Las Vegas Show last
    May/June. 

    I attribute our low sales to a few different factors: 

    1. Economy/Low Turnout - Not nearly as many buyers as previous
    years, and those who were there typically bought onesies/twosies,
    often for themselves rather than their businesses. I also notices a
    LOT of people who got in because they know someone with a business
    license, but aren't in the business themselves. I think Gerry already
    covered that. 

    2. Location - This was our first Tucson show and we were tucked away
    in the Promenade Room, which has no inside connection with the rest
    of the hotel. Even clients of ours who were looking for us at the
    GLDA couldn't find us. However, we have managed to secure a better
    location for next year. That's where all of our revenues from this
    show went. 

    3. Product - You can't swing a show promoter without hitting a pearl
    dealer. Even with our competitive prices, it's still hard to compete
    when there are a dozen other dealers at the same show. Of the other
    dealers in the Promenade room, the ones doing very well were selling
    finished jewelry - one with really nice high-end designer pieces (and
    not cheap!), the other selling cheap stuff from Hong Kong (she made a
    killing!) 

    I don't consider the show a failure for us, because it still gave us
    at least a little exposure with new contacts. It also provided us
    some insight about what we can do to have a better show next year
    (better location; fewer loose pearls; more high-end designer
    jewelry). I'm not giving up! 

JoAnna Kelleher
Pearl Exotics Trading Company
Progressive Jewelry - Commericial Casting - Tahitian Pearls
www.pearlexotics.com


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