[Jewelry making - Article 00918] - Re: [Orchid] [Biz Talk] Selling Online

[James Binnion]

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    Lisa, 	The gallery/online marketplace type sites typically do not
    work very well. The only people I know who have any success in
    online sales have their own website. The gallery/online  marketplace
    typically does not do a good job (most don't even try) of getting
    your name into the search engines so it makes it hard if not
    impossible to find you on the web. Also none of these sites have
    really made a name for themselves on the net in a way that a
    consumer will say "gee I need some jewelry I think I will go to
    jewelrymarket.com to buy some"  so unless the customer stumbles on
    the site then stumbles onto your section of the site they just will
    not find you. The only one that has come close was guild.com and
    they were bought by ashford.com last year and have for all intents
    and purposes disappeared. They are still there but there has been
    almost no marketing of the guild.com name since its acquisition. But
    even on guild.com the people I talked to who had been on the site
    for a year or more had very small sales volume if any. 

    	So if you want to have success as an online artist you need your
    own website. You can do it yourself or hire someone to do it for you
    but you need your own site. It takes some work but all forms of
    selling your work do. 

    Good Luck 

Jim
James Binnion Metal Arts
Phone (360) 756-6550
Toll Free (877) 408 7287
Fax (360) 756-2160
http://www.mokume-gane.com
jbin AT mokume-gane.com
Member of the Better Business Bureau

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