[Jewelry making - Article 00196] - Re: [Orchid] Gesswein Colorit enameling unit

[Allan Heywood]

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>         COLORiT is commonly compared to enamel in that they both serve
>     the purpose of adding color to jewelry. It's up to the
>     manufacturer/seller to be sure their customer understands exactly
>     what they are getting. 

    It's also up to the seller, in this case Gesswein, on behalf of whom
    you speak Elaine, to offer comments based on knowledge and not on
    opinion.  Our industry is based largely on trust at all levels, and
    buyers and users of a product would be entitled to assume that the
    "VP Tech Services"  in an organisation would be offering facts, not
    just opinions. 

    Your statement in this public forum Wednesday 6th last that: 
    "Certainly COLORiT is ....... indeed much more durable than enamel" 
    is, to give you the benefit of the doubt, simply uninformed, as was a
    similar statement here on Tuesday 29 January: " Without a doubt,
    COLORiT is harder and more durable than enamel, ceramit or resins." 

    Again, in the same email ( Tuesday 29th January) :  "It's much
    harder than  enamel ... or resins."   Elaine, Colorit is itself a
    resin composite, albeit one which is cured by actinic light. 

    And this gem on the same day: "It means a lot less throwaways, a lot
    less returns, a lot less repairs"  I can see that statement coming
    back to haunt you in a couple of years time.  (There are a number of
    reasons why I think this will happen and I'm happy to discuss them
    offline if anyone's interested). 

    A smart marketer would be looking for attributes unique to this
    class of photoresin and using them to sell their product - e.g. "
    cutting edge space-age resin technology", "unique, exciting colours",
    "light weight material", "acid and alkali resistant" etc etc. 
    instead of offering spurious comparisons designed to enhance sales of
    one product at the expense of another. 

    cheers 

Al Heywood 

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