[Jewelry making - Article 00113] - [Orchid] [book] Start & Run a Profitable Retail store

[David Geller]

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    Can you tell I read a lot? If I think the book is awesome I push
    people to get it and if I can buy it as a distributer, I'll buy
    30-100 at a time so I can be the seller (yeah America!). Any way the
    book I posted "Start & Run a Profitable Retail store" is a must and I
    carry it. 

    Another jeweler recommended this advertising book and I'm 80%
    throught it and this is a MUST READ for retailers. The title: 

    The 33 Ruthless Rules of Local Advertising by Michael Corbett, ISBN
    #0-9667383-9-x. 

    I have read Ogilvy on Advertising and must have 8 books on all types
    of advertising. This is THE BOOK! It tells it all in a nutchsell,
    specifically how to figure out how much advertising you will NEED to
    spend, how many people to expect, how to figure if your advertssing
    is working and holding it accountabela nd what to tell the accounting
    reps from Radio, newspaper, etc. 

    I have posted that people I spoke to last year who did very weel did
    so because they: 

    A. Trained their staff, and 

    B. Advertised consistently all year long on more than one medium. 

    This book confirms that and tells you how. 

    I am going to see if I can stock this book but for now you need to
    go to Amazon.com and get it. It's only $14.95 plus shipping. 

    If you don't like the book, I'll buy it back from you. It is a must
    read and a MUST DO AFTER READING! 


David Geller
www.jewelerprofit.com 

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