[Jewelry making - Article 00051] - Re: [Orchid] Heat treatment of Songea Sapphires

[Stevie Gamble]

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>       As with any product in this great capitalist country we live in
>     the price is determined by what the customer is willing to pay. 

    Well, let me give you an example from another capitalist country,
    the UK. A highly successful and profitable chain of high street
    jewellers was destroyed by hostile consumer reaction to (mostly
    truthful) comments made by the CE of the company that the products
    sold were crap. Consumers wouldn't go there anymore, notwithstanding
    the fact that prices were cut and cut and cut in order to try and
    tempt them back. 

    All it takes is one newspaper article or one television programme
    along the lines of "Jewellers: Are they still selling extortionately
    priced Garbage?" and the wholesale destruction of businesses will
    follow if, indeed, jewellers are still selling extortionately priced
    garbage. And it's the consumer that does the judging, not members of
    Orchid... 

    best wishes Stevie Gamble  

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