[Jewelry making - Article 00310] - Re: [Orchid] Wholesale vs. retail prices

[LSHancock]

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> I don't understand why selling to the public at

    whether it is illegal or unethical misses one point, the practice of
    selling retail with wholesale prices is just stupid.  If a
    wholesaler goes to the expense of selling retail and doesn't charge
    more to cover those costs they are losing money, not making money. 
    As well, if a wholesaler's price covers the cost to do some retail
    selling, it is not a true wholesale price and will not be
    competitive in the wholesale market. 

    Perhaps where the legality and ethics come into play is that you
    can't really call a price a wholesale price if you don't, or can't
    sell it at that price to someone who will resell it.  And if you are
    selling something to someone who is not buying for the specific
    purpose of reselling it then it cannot really be called "wholesale"
    because that is what the term implies.  It would be interesting to
    do a search of the FTC rules to see what the Unfair Trade Practice
    law say about using that term.  Though, I remember when I lived in
    New England some years ago (I can't remember it was when I lived in
    MA or CT) there was a lawsuit brought by the attorney general
    against a store because they used the term wholesale and yet
    collected the retail sales tax on the items sold and could not show
    that any product was sold for resale at the same price that it sold
    to the public. 

    Larry  

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