[Jewelry making - Article 00153] - Re: [Orchid] The Geller Opportunity

[MillsGem]

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Dear Mr. Geller,                        

    Your assumptions about the need for advertising are probably just
    right for those who are stuck in an urban hell. After all, you are
    just a number in a morasse of competitors. Nonetheless, you had
    better have a huge budget 'cuz advertising "aint" cheap......(".wow,
    you mean to tell me that I am going to have to pay the same as that
    multi-billion dollar corporation"!) If, on the other hand, you are
    fortunate enough to be located in a small town, forget the
    advertising......concentrate on the personal relations angle. 

    You don't have to become a "joiner" , but you can make yourself
    available to the various service and social organizations as a
    speaker for their meetings. You can also donate goods which are
    auctioned at the fund raisers and, you can make small contributions
    to the various activities that sustain the organizations.Another way
    to make yourself known is to perform services on behalf of the local
    organizations. Charitable organizations always need someone to
    evaluate the items that people have donated or which have become
    theirs as a result of bequethals. Ultimately, one of the principal
    considerations of the "Geller Approach" is that we should all strive
    to become millionaires....what a pathetic reason for being !. Yes,
    we all need to become self supporting and we all need to maximise
    our independence....but, making money is ONLY a means to an end, and
    that end is not that of just making money. The psyche of "bigger is
    better" is hopelessly simplistic!!!!   
    Ron at Mills Gem, Los Osos, Ca. ( by the way, I NEVER advertise ! ) 

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