[Jewelry making - Article 00095] - Re: [Orchid] The Geller Opportunity !

[Jeff Lomax]

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    Firstly Sam, I'm interested in the showcases for sale. Many things
    could be responsible for not getting your share of the business. I
    can definitely see that in Tucson you could have similar consequences
    as we do here In Southern Pines NC. Although you have a much larger
    population you host the largest gem showin the world and the public
    can buy direct from our suppliers in many cases. Here ist QVC ,home
    shopping and the Gem Mines. Not to mention cruise ships. Not I know
    we are talking about craft and labor and custom, but every dollar
    people spend on some junk jewelery in one that cannot spend in my
    shop,for merchandise  or labor. What David Geller has helped me
    figure out is ,,,TO MOVE Well,there are 16-17 jewelry retailers here
    in a little area of 25 thousand people. And there are at least 7-8
    that claim to do repairs and custom. While there are only 3-4 of us
    that can do quality work the others still take a slice of the pie.
    I've raised prices, it has helped a lot. But I still don't get enough
    retail sales to make the overhead costs and still kee- the kind of
    profit I should be gettin for my investment. On the other hand, after
    30 years in the trade I'm a bit grumpy and cynical,and occaisionally
    runn someone off. So I have decide to move to Russia and to RENEW
    myself. Gonna study jewelry design and play Rock and Blues for a
    while.(3-5 years)  I wish I had more to add about promotion and will
    say more when I think of it. But since I have been closing the store
    I have come to realize many things I could have done to make business
    better, but I'd have to had a good attitude to do these things and
    just now....I NEED REST AND FUN God Bless,,,,,Jeffery Lomax

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