[Jewelry making - Article 00055] - Re: [Orchid] The Geller Opportunity !

[wemery]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


    Hi Ron, I see Geller's contributions differently. I am a small
    jeweler, with two part time employees, been in the same location for
    thirteen years, open 5 days a week, pretty ordinary small shop.
    Until very recently I bought stock jewelry and sold it, did repair
    work in house, and I also doa goodly amount of true custom work, on
    order, and we stay busy at it.  I have the right CAD tools, and I
    think we are a"progressive" business. I bought David Geller's first
    book a few years back, found it a little cumbersome to use (the
    newest is MUCH improved), but I DID take David's philosophy to heart
    (raise the prices of repair work).  I have learned a great deal from
    him about running a profitable store and running a profitable shop. 
    I AM interested in maximizing profits! If you charge more money for
    your work you not only make more profit (I don't consider that evil,
    like some apparently do), and I also get to provide better service to
    my customers, because I can now afford it. Because I make more money,
    I get to buy these little toys like Gemvision's Matrix software for
    making 3D jewelry designs.  I can afford more expensive (and better)
    shop help, giving my customers the very best work available.  I can
    afford to market more, producing more customers, and I can afford to
    keep in touch with those customers through more frequent mailings. My
    goal is to be the most expensive jeweler in town, so I can make the
    very finest products and serve my customers lavishly.  And, yes, I
    want more money, for me and my family. I'm 56 years old and have
    given my business my life.  I want something back, like more money,
    so I can have more free time with my family, so I can expand my
    education, so I can get better and be better. And David Geller and
    his ideas have helped immensely with that. Oddly, by charging more
    money, I have not lost customers, but I HAVE gained some more
    affluent ones. They're not intereted in inexpensive, they're
    interested in the best products and the best service.  I give it to
    them and I charge them forit. I used to clean and polish rings for
    free.  Now I charge $20 each piece, tighten all the stones, warranty
    the melee against loss for one year, and run the piece through a
    seven-point check list looking for repair or wear. We did 488 pieces
    like that last year, and profited just under $10,000.00 from what I
    used to do for free! And the customers value the work as well. 
    Remember, anything you do for a customer for free has "0" value to
    them.  You just told them it was worth nothing and that your time was
    worth nothing, as well.  Did that for a long time, not good! I let
    the customer decide what is "too much to pay"...and life is much
    better. 

Thank you, David Geller.
Wayne Emery
Jewelry Design Studio

____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________