[Jewelry making - Article 00844] - Re: [Orchid] Price chains separately from pendant?

[Katherine Palochak]

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>         1.  Otherwise, how are you keeping your chains from being
>     tangled up when you break-down? 

    In the flat cases, the chains are pinned at least at the closure end
    to the pads. When I'm ready to pack up, I put a thin piece of foam
    between the jewelry and the glass, and close the lid. This prevents
    things from sliding around. In the big cases, I take out each pendant
    and put them in their individual baggies. Ones that have chains that
    kink easily are prepackaged in clear boxes with a standup card. The
    chain is hung over the card at the top, with slits to guide the chain,
    and the excess chain is wire tied (covered wire tie) in the back. 

>         3..  If you have a small quantity of pendants, I'm thinking you
>     are displaying them with chains so as to make your inventory look
>     larger. 

    Yup, looks nicer too. 

>         One more assumption needs to be made - I am assuming that those
>     of you displayingipendants with chains are making more sales than
>     those not doing so. 

    Again, yup. After taking the advice of a veteran, I started
    displaying the pendants on chains. My sales increased quite a bit,
    more than worthwhile to take the extra trouble. Quite often, I wind up
    changing out the chains for one heavier or more delicate, or same
    style in a different length. 

    What looks good on a 5'10" lady, 200 lbs. with a deep bosom is going
    to look ridiculous on a 5'2", 105 lb. lady, bosom or not. Large ladies
    have a tendency for the pendant to get lost in the cleavage, or have
    it hanging off the edge of the 'shelf'. On small ladies, a too long
    chain can draw attention to something they would prefer not to draw
    attention to, or accentuates a pointy chin. This is an excellent time
    to give some expert advice on choosing chain styles to take advantage
    of visual redirection. Before long, we're discussing the best earring
    styles for her face shape or neck length, and rings which will make
    her fingers look less like sticks, or more slender. The customers
    appreciate the advice, and they come back to look for more jewelry
    which will fit their frame types. Jewelry is an accessory, as well as
    being something beautiful and intriguing. You are a designer, and you
    design your jewelry with this in mind as well.  

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