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To: Daniel at spirersomes, Couldn't help clarifying some of my
statements which you have taken exception with, and, in many
cases, completely mis-construed. In your latest letter you start
out with reference to the fact that you wear trendy, tailor made
suits on some Saturdays and you go on to say that ,because you
do, it may not be fair to suggest that the rest of the world has
gone casual. I simply fail to see any logic here.
You go on to say that I seem to be denigrating the value of the
merchandise that I actually sell. Well, since you do not know the
merchandise that I sell, how can you say that I am denigrating it
? The fact is that I am very careful about the merchandise that I
sell. It has to bear up under the scrutiny of a qualified
appraiser, it has to bear promise of durability for the
purchaser, any treatment has to be disclosed and it has to
represent good value to the consumer. Furthermore, most of the
stones I sell are ones which I have acquired at the source
starting with rough which I have had cut. If I don't have what
the customer needs I then go to my supplier which is Stuller. I
go to Stuller because I know of no other company which can even
come close to them when it comes to integrity, service and depth
of stock. Your next statement ,"If we say that none of these gems
has any value then what the hell are we selling here!" I have
simply never made a statement to that effect. I have, however,
suggested that adulterated gems should never be represented as
having the same value as the ones which have been doctored. I
think that it is important at this point to clarify some of the
considerations involved. When the term enhanced is used it can
have a very wide range of connotations. Literally, enhancement
could be a simple matter of cutting the rough stone which, in
turn, enhances the beauty of the natural rough. Tumble polishing
agates is a form of enhancement. On the other hand, when you use
various methods of concealing fractures, you are disguising
defects which could bear heavily on the durability and value of
the stone, in which case, in the absence of disclosure, you are
perpetrating a fraud. I hope that you will see that I am not out
to wield an axe, but, rather, that I am concerned about
directions in which the industry seems to be heading. Morality
and ethics seem to be becoming outmoded concepts. The prevalence
of misrepresentation in all phases of our lives is more and more
evident. Cheating in college exams is taken for granted and lying
on employment applications is something that is assumed. Commerce
without conscience is what it is all about and that kind of
thinking is the catalyst for destruction of the industry.
Ron at Mills Gem, Los Osos, CA.
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