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A few years ago, Jewelers Circular Magazine reported that over 75% of all retail jewelers in America lose money on their jewelers....Making a living dealing with labor intensive dollars can be a real headache. It also can be enjoyable and profitable, if it's done right. Today, you'll get some very valuable tips on doing it right!.... (1998) Complete Story
Quality matters to Michael Bondanza; he has been known to rebuild entire finished pieces -- some containing hundreds of precisely inlaid stones and articulated component parts -- to ensure that the gems aligned exactly, the hinges opened smoothly, and every detail met his exacting standards. Such dedication to craftsmanship has earned him world renown over his 30 - year career, as well as a clientele that includes The Johnson Familys Diamond Cellar, Lux Bond & Green, and Tivol, to name just a few. Yet not every detail requires great investments of time or money to produce. In this arti cle, Bondanza describes three small improvements that can be made at very little cost, but which can transform the quality of a piece from average to exquisite.... (2006) Complete Story
At most trade shows, you could stock up on enough pens, notepads, tote bags, and keychains to start a thriving second business as a flea-market dealer. The problem with such giveaways isn't that they aren't useful; it's that there are so many such items handed out that they make only a minimal impression, at best.... (2005) Complete Story
Refusing a big order may sound like a business mistake, but sometimes saying no pays. Sales do not equal profit, It is incredibly easy to not make any money. Breaking a deal down into its crucial components, whether its the sales price or conditions on returns, can help create a clear picture of whether the deal is really in your best interests. Before accepting a job, evaluate it thoroughly by asking yourself the following questions. (2007) Complete Story
The doors to the craft show have opened, and customers are beginning to make their way down the aisle. One stops at your booth to look at your PMC jewelry.'What is this?' she asks. That question looms large for many in the PMC community. Do you answer 'Fine Silver' or 'Precious Metal Clay'? Both are technically correct, so the question is, which will help you make the sale?.... (2004) Complete Story
