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For more than 30 years, Linda Goldstein Dunay has devoted her career to helping fine jewelry manufacturers reach their customers. The founder of Goldstein Com-munications in New York City, she has worked with a range of clients, including The JCK Show -- Las Vegas, Hearts on Fire, and her husb and, Henry Dunay. Yet regardless of the client, achieving great PR relies on following a few basic tenets, which are outlined below.... (2006) Complete Story
Peter Drucker claims that 60% of all business problems result from faulty communication. The percentage is even higher in our jewelry repair shops. The major problems attributed to the shop are the result of miscommunication - Miscommunication between the customer, the salesperson, and the bench jeweler.... (2003) Complete Story
The art of self-promotion is less about celebrity than it is about perseverance. Breaking into print doesn't take a magic touch or fabulous connections in the publishing world. It does take attractive work, some basic materials such as photos and press releases, a dollop of good luck, and a willingness to keep trying until that luck turns up.... (2004) Complete Story
Business people look long and hard at their choices before acquiring an expensive piece of equipment for their companies. Price, quality, ROI, level of technology, and durability figure into their decisions. The size of its footprint may be pondered, as well as the learning curve for its future operators. What follows is a general exploration of the options that may be available to small and large jewelry companies -- depending on their financial standing and track record.... (2007) Complete Story
One of the newest earring findings to hit the market is showing a little earlobe midriffand it could turn the way people perceive earring design inside out.
Patented Sphearrings insert through the back of the car, leaving more of the lobe exposed. Think of the bare midriffs on a summer beach, and youll come close to the look offered by this new earring design.... (2006) Complete Story
